Insights on surveys, forms, research design, and building better products.
Artificial intelligence is reshaping how surveys are designed, analyzed, and personalized — but it also increases the risks of spam and bot responses. Here’s how to capture the upside while protecting data quality.
A practical tour of core question types — from multiple choice and matrix tables to sliders, ranking, and advanced interactive components — and when to use each.
Skip logic, branching, conditional display rules, piping, randomization, quotas, scoring, and carry-forward — how to build surveys that adapt to each respondent.